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In the present day, all present Revue publication customers obtained an e-mail letting them know that as of Jan. 18, 2023, the service can be discontinued.

Revue is a protracted kind content material publication service that Twitter acquired and built-in into the platform. It was fairly useful to those that used it because it seamlessly inspired Twitter followers to subscribe to the publication. And naturally, it supplied a protracted kind content material choice that ordinary tweets couldn’t.

Right here’s the complete textual content:

Essential: We’ve made the troublesome determination to close down Revue.

We’ll lower to the chase: from January 18, 2023, it should now not be attainable to entry your Revue account. On that date, Revue will shut down and all information can be deleted. This has been a tough determination as a result of we all know Revue has a passionate consumer base, made up of individuals such as you.

Within the meantime, it is possible for you to to obtain your subscriber listing, previous publication points, and analytics by following the directions here.

If you happen to run a paid publication, on December 20, 2022 we are going to set all paid subscriptions to cancel on the finish of their billing cycle. That is to forestall your subscribers being charged for Revue content material after the purpose the place it’s now not attainable to ship newsletters from Revue.

We wish to remind you that it’s your duty to stick to any relevant legal guidelines, guidelines and rules in connection together with your subscriber listing and different information we share with you, and Twitter, Inc. has not obtained permission so that you can use subscriber data for any function.

We’re grateful to everybody who has used our service through the years, and hope we will proceed that can assist you construct a neighborhood together with your readers on Twitter.

Whereas that is clearly according to Elon Musk’s continued efforts to scale back bills inside the Twitter platform after his takeover, it also needs to be famous that the Revue characteristic had not been outstanding or nicely promoted of late, which suggests there’d possible been a decline in utilization for months, and a corresponding decline in allotted assets.

This isn’t the primary time Twitter has acquired after which closed a protracted kind content material platform. In 2013, Twitter shut down the Posterous running a blog platform after shopping for it. And Fb has equally struggled to take care of an built-in lengthy kind content material platform. Their Notes platform was shut down after languishing for years.

Apparently, Musk has stated not too long ago that he intends to increase the size of tweets from 280 characters to 4,000.

Whereas it stays to be seen whether or not such a personality enhance will occur, or if it should merely be a pure change in what one can tweet, or a unique sort of tweet (i.e. LinkedIn put up vs. article), clearly there are different initiatives within the works to present Twitter customers lengthy kind content material choices.

Regrettably, the concept of Revue was strong and one thing that Twitter did not capitalize on as a part of their initiative to present creators and influencers a monetizable platform. Creators nonetheless produce other choices like Tremendous Tweets and different advantages of Twitter Blue. However clearly these options aren’t but bringing within the quantity of creators and content material that the platform must drive actual income for themselves.

And on the finish of the day, the continued lesson for all manufacturers is creators isn’t to belief platforms like social networks to deal with your content material. Fortuitously, on this case, Revue customers a minimum of have 30 days to obtain their subscribers and content material and migrate them to a brand new service. For that, I personally suggest AWeber.

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