LogMeIn, the corporate that owns distant collaboration software program like GoTo Assembly and password administration firm LastPass is altering its identify to GoTo. The rebranding comes after the corporate reported over $1 billion in income and that “GoTo” product utilization is rising — together with a 36 p.c year-over-year gross sales enhance of its GoTo Join VoIP, video conferencing, and collaboration platform.

With distant working spiking throughout the pandemic, the GoTo suite of Software program as a Service (SaaS) merchandise is a well-liked selection. In an announcement emailed to The Verge, the corporate claims GoTo Assembly has 300 million contributors, together with 50 million for GoTo Webinar and 5 million for GoTo Coaching.

New firm, new emblem.
Picture: GoTo

Together with the identify change comes a brand new software program product known as GoTo Resolve: an IT ticketing platform that may combine assist instruments and embrace a freemium tier. The newly named firm’s flagship GoTo Join software program may also embrace higher assist integrations tailor-made for small companies trying to ease the work of IT employees.

The corporate nonetheless carries some small redundancies in its portfolio, together with two distant pc management merchandise: GoToMyPC and LogMeIn Professional. The competing merchandise have been coexisting since Citrix spun off the GoTo product line into the corporate GetGo in 2016, which then merged with LogMeIn.

Final month LogMeIn appointed new CEO Mike Kohlsdorf, succeeding Invoice Wagner, who held the function for 9 years, to supervise the LastPass acquisition (and ongoing spinoff) and the sale of LogMeIn to a pair of private equity firms for $4.3 billion.

About a third of all its customers are small companies with underneath 50 workers of LogMeIn’s complete buyer base. That’s in keeping with enterprise profiler Enlyft, which is taking a look at information collected during the last six years or so.

LogMeIn was one of the distinguished pc distant entry applications utilized by small companies to manage their work computer systems from house. Within the early 2010s, a increase of cloud-based distant entry providers like TeamViewer and Splashtop rose up with free providers helpful for a lot of house customers and small companies. LogMeIn shut down its free tier in 2014 and adopted that with an identical change for LastPass only a 12 months in the past.

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