Digital marketing, often known as online marketing, refers to all marketing activities that take place on the internet. Businesses use digital channels including search engines, social media, email, and other websites to engage with present and potential customers. This also includes text and multimedia messaging.
Types of Digital Marketing
- Website Marketing
- Content Marketing
- Email Marketing
- Video Marketing
- Social Media Marketing
- Affiliate Marketing
- Pay-Per-Click Advertising
What Is a Digital Marketing Agency?
A digital marketing agency is a company that specializes in marketing to consumers or businesses using digital platforms. This includes creating and executing campaigns for customers using social media, pay-per-click advertising, videos, and custom websites, among other channels.
What Is Internet Marketing?
Technically, internet marketing refers to marketing that takes place entirely on the internet. As such, it is a subset of digital marketing that can reach out to its target audience via a variety of digital venues, including the internet.
Key Performance Indicators (KPIs)?
- Website traffic
- Conversion rate
- Click-through rate
- Social media traffic
What is the difference between digital marketing and social media marketing?
digital marketing focuses on marketing via different channels, like search, social, email, and paid.While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn…Essentially, social media marketing is a type of digital marketing.