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At present, Avast introduced that it had expanded its flagship product Avast One with numerous new options designed to guard customers from on-line scams, fraud and different privateness threats. 

The answer, which already included an antivirus, VPN and knowledge breach monitoring companies, now consists of new options together with E-mail Guardian, an anti-email phishing resolution, On-line Security Rating, which screens the cyber hygiene of gadgets, and Privateness Advisor, a step-by-step information to point out customers easy methods to optimize their privateness settings on social media. 

Whereas there have been many new options launched, Avast has positioned a major give attention to addressing phishing and social engineering scams. For enterprises, these new options have the potential to supply extra safety in opposition to cyber assaults that depend on manipulating customers into clicking on malicious hyperlinks by way of e-mail and SMS messages. 

For example, E-mail Guardian, one of many new options introduced, is designed to fight phishing threats by blocking malicious attachments to emails acquired in e-mail apps put in on the desktop. 

Equally, Rip-off Safety for Android notifies the person after they obtain a doubtlessly malicious SMS, social media or messaging app message. Safe hyperlinks are opened routinely within the browser, whereas harmful hyperlinks generate a notification to warn the person to allow them to determine whether or not to proceed or not.  

Coping with manipulation and phishing makes an attempt 

The announcement comes amid an alarming enhance in phishing and smishing threats (rip-off messages by way of SMS messages), with 83% of organizations reporting they skilled a profitable email-based phishing assault in 2021, whereas 74% of organizations reported dealing with smishing assaults that very same yr.  

“We all know scams are a trigger for concern for lots of people so our aim with the brand new additions to the Avast One Suite was to assist them regain confidence and peace of thoughts when utilizing the web and their gadgets,” stated Vita Santrucek, chief product officer at Avast.

“Not solely are scams and different types of on-line fraud extra pervasive, they’re additionally extra refined, to the extent it’s actually onerous to distinguish between content material that’s benign and content material designed to take advantage of. Scammers reap the benefits of present affairs to reel individuals in; for instance, two years in the past we noticed a spike in COVID-related scams, and in February and March this yr we noticed scams associated to the Ukraine battle.” 

Avast One’s new options are designed to handle this problem by serving to customers to determine insecure attachments in emails, and insecure hyperlinks in SMS or chat messages, so that they don’t must catch threats manually. This strategy reduces the chance that the person will click on on something malicious. 

The all-in-one safety market  

Providing a various set of options, Avast One sits throughout many segments of the global cyber security market, valued at $139.77 billion in 2021 and anticipated to achieve $376.32 billion by 2029. 

The supplier is competing in opposition to a variety of “all-in-one” safety suppliers, which supply a mixture of antivirus, VPN and knowledge breach scanning capabilities. 

One in all Avast One’s predominant opponents is McAfee, which presents customers an antivirus and a VPN, which was bought final yr for $14 billion by a consortium of six funding corporations. 

One other competitor is Bitdefender, which presents customers a mix of browser safety, knowledge breach scanning and a VPN, which protects over 500 million systems and 38% of the world’s safety options.

Based on the AV-Test Institute’s knowledge, the antivirus capabilities of Avast, McAfee and Bitdefender on Home windows are comparable, with every scoring a 6 on safety, efficiency and usefulness. 

Nevertheless, with the introduction of latest options to assist customers defend in opposition to e-mail and SMS-based phishing makes an attempt, Avast is trying to distinguish by offering extra complete protection in opposition to social engineering and phishing scams. 

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