Right here at Influence Digital, we work with a number of psychological health-focused shoppers, which has given us a strong understanding of easy methods to navigate the psychological well being panorama.
Lately, we determined to look deeper, particularly into males’s psychological well being. As we all know, women and men wrestle with psychological well being sicknesses in a different way; within the UK, male suicide statistics are nearly 3 times that of females, and males are much less more likely to search remedy or open up about their troubling feelings.
We surveyed 100 males throughout the UK, seeking to perceive their views on psychological well being and what limitations to searching for assist nonetheless exist.
Listed here are our high 5 insights:
1) Stigma Creates Silence
The boys we surveyed fear that society and their friends would look down on them in the event that they opened up about their psychological well being. 1 / 4 (25%) of all respondents could be extra motivated to take action if society inspired males to discuss their struggles. A 3rd of respondents (33%) stated they feared showing weak, and 32% of respondents expressed a concern of judgement.
2) Can Not Understanding What to Say Be Holding Males Again?
Slightly below half of our respondents (46%) cited issue expressing feelings as one of many primary obstacles to opening up. Our desk analysis has additionally discovered that males are much less emotionally literate than girls, and extra often wrestle to recognise their feelings and emotions. Males are additionally extra more likely to go to a health care provider to report a bodily ailment introduced on by their psychological struggling, than the psychological well being struggling itself (Males’s Well being Discussion board).
3) Begin by Asking, “How Are You?”
Asking a easy however honest query might assist encourage a extra open angle. 1 / 4 of our respondents (25%) stated they’d be motivated to open up about their emotions and feelings if requested how they had been by a trusted buddy.
4) A Push for Lengthy-Kind Instructional Content material
Podcasts, how-to guides and information articles are the respondents’ most well-liked mediums when studying about psychological well being. Quick-form content material, reminiscent of Instagram Reels and TikToks, polled far decrease, indicating that the respondents take up info higher when packaged in a longer-form.
5) Statistics Are a Highly effective Messaging Instrument
“70% of adults have skilled a psychological well being problem- you aren’t alone” carried out finest out of 20 messaging strains respondents might select between in our survey, and advertisements that includes strains with numbers and statistics polled a lot increased than these with out. Actual knowledge appeals extra to male audiences than simply optimistic and inspiring copy.
Suggestions Primarily based on Our Findings
These outcomes recognise societal stigma, lack of emotional literacy and concern of judgement as key limitations for males to open up about their emotions. By testing our bespoke analysis with present analysis, we will see that the conclusions drawn are synonymous throughout extra western nations.
To beat limitations, it’s useful to supply males content material codecs they discover attention-grabbing, reminiscent of podcasts, information articles, or utilizing statistics in messaging. Equally, statistics are a strong software to construct consciousness that others are struggling and experiencing the identical emotions. Seeing this, one can really feel much less lonely of their struggles and extra keen to just accept assist.
Society-wide modifications and initiatives are wanted to vary the panorama of males’s psychological well being.
Campaigns and public consciousness campaigns should faucet into numerous cultural and social touchpoints to be efficient. A motion occurs when a big sufficient voice speaks out; change occurs when that message is heard and evokes affirmative motion in order that these in positions of social or cultural energy are held to account.
Are you launching a psychological well being marketing campaign geared toward males? These insights may help information your technique, in order that it has essentially the most affect.
We additionally provide companies from market analysis and social listening to fully-fledged marketing campaign and implementation methods. Need assistance together with your technique venture? Get in touch.